A bedside lamp switch in the wrong place

Some light switches on bedside lamps (this one is from a hotel in States) always amazed me. Why need to put one's hand near the bulb. I admit that the new eco bulbs don't heat as much as the old ones. Nevertheless, there are other ways to do it. For example the switch in the stand or even on the electric cord. Some might argue that this is just another way to do it (like separate taps), but in my opinion it's simply wrong for security reasons. And no ... it's not intuitive to reach for the switch near the bulb if one has been warned all her/his childhood not to do it :).