A nicely designed help in web forms

I needed to extend my TV license and while entering my data in a web for I was greeted by a nice web form and help interface. Yes, it shows up only when the form field is selected and there is no hint that the help is available. It also a bit surprising the first time it pops on the screen. But nonetheless the whole web form design (see left steps) and help frame is easy to understand and visually connected.