Designing labes on alcoholic beverages – with humour

Humour is a way to go.

I remembered to have read a story a while ago about South African low cost airlines Kulula Airlines which incorporates a bit of humour in the otherwise monotonous messages such as:

"Ladies and gentlemen, welcome to Cape Town. You can disembark in a moment, except for the hunk in 13A, who is welcome to stay."